mmi3nsa celebrates launch

Updated: Sep 15, 2020

The sustainable jewellery brand with an African twist gears up for the year

The power of three: sustainability, individuality, heritage

mmi3nsa, an online gift shop, went live on the 26th August 2020, introducing a collection of contemporary jewellery, with traditional Ghanaian beads made of recycled glass taking center stage. The Ghanaian roots of the South-London based family business are on full display, with all products named in Twi (one of the main languages spoken in Ghana) and their respect and admiration for the culture and traditions of Ghana adding depth to the brand.

Sustainability, individuality, heritage - these are mmi3nsa’s three pillars. The products are sure to appeal to the style conscious eco warrior, the Afro-centric, and those who love colour and are seeking to make a subtle statement through their jewellery.

The beads are expertly handcrafted in Ghana by small scale producers and the final jewellery piece is hand-assembled in London by the mother and daughter team. mmi3nsa promises that every pair of earrings is unique, owing to the fact that the beads are handmade - freeform idiosyncrasies are part of the charm.

Taking their commitment to individuality to the next level, mmi3nsa offers a simple 3-step customisation process, allowing customers to create a personalised pair of earrings from a vast variety of beads and a choice of silver plate, filled gold, sterling silver and gold findings. With only a few clicks of a mouse you can #makeitmine.

Sustainability is no afterthought for mmi3nsa. The recycled glass beads are not a new invention by any means; it was the cultural tradition of bead making that inspired Joana and Maya, who then sought to combine their creative ideas with their heritage. Mmi3nsa is also committed to honoring the sustainable origins of the beads - they only use eco-friendly packaging (recyclable and no plastic).

“The beads are the stars of the show, but we have an important decision to make on how best to frame them and create a balanced, sophisticated yet striking piece of jewellery. The choice of metal matters, the shape and thickness of the metal matters - we really think about everything to ensure our customers get a unique and characterful piece of jewellery.” - Maya, Co-Founder of mmi3nsa.
“I’ve always loved the beads since I was young. Maya and I love jewellery and had been wanting to get creative for some time. We did in depth research into the making and history of the beads, and everything just fell into place!
mmi3nsa means so much to us. It’s a brand that truly represents us and reflects our personal values. Creativity, innovation and individuality, sustainability and heritage. It’s great. Especially how we have gotten to reconnect and delve into our Ghanaian culture and history. We have so many ideas for the brand and we’re really excited for the future!” - Joana, Co-Founder of mmi3nsa

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